On 8/27/07, Puneet Lakhina puneet.lakhina@gmail.com wrote:
As for the tv != webpage, totally support it. I think the analogy in this case is, i want to watch the channel but when an ad comes i want to blacken the screen. Develop something like that and then lets see how the tv channels react. Cant imagine their reaction to be too different.
It will be. They really won't care. The reason for that is that TV channels are paid by the view, not by the sales or sales inquiries generated through the ads. So it doesn't really matter to them if the viewer skips the ads since they get their money anyways. On the other hand websites are not like that. Websites get paid by the click -- which can be equated to sales inquiries, or sometimes by referrals -- which is actual sales. They don't get paid by ad impressions alone.
I remember there used to be a time (dot com boom time?) when that happened (NBC used to pay per impression AFAIR). But advertisers soon realized that people simply would ignore those ads and hence stopped paying by the number of impressions.