That's what I heard in the background when my sister called me this evening. I got her to pick up the pamplet and found that a company named Vinsoft Technologies was doing this. It's providing packages of computers+AMC+training. Also, apparently there's some big poster on Churchgate station on Linux as well. I didn't get a chance to see that though.
Publicity is good :) At least it will make the name familiar to those who don't have a clue.