On 10-Mar-08, at 8:33 AM, Ravindra Jaju wrote:
what is the aim of a website - to increase your business or to be the first hit on google?
Both are related. Increase in business is an absolute goal for most. Being near the top in google results _gets_ you more business, anecdotally speaking. It's one of the aspects for most online businesses
so which comes first? the chicken or the egg? the aim of a search engine is to rank the sites according to some criteria - I assume usefulness and popularity would be the main criteria. So if your site is useful and popular, it will rank high - and you will get more business (but only if you remain useful and popular).