This (the claim of wanting to steer clear of 'politics') is, one could argue, a political stand in itself. By avoiding issues like freedom, just to make this campaign more palatable to business or the mainstream, we are taking a stand which has strong implications for everyone.
All around the world you can see business exerting this kind of indirect influence to silence ideas that are unpleasant or unfavorable to it. So many people say, "Let's do our activity in a way that doesn't make business unvonfortable, because we will have more 'success' that way." In effect we transform ourslves into their colonial administrators.