hello, can some one kindly give me the link to the already existing article? by the way I had been a reporter few years back so I may as well change the lingo a bit or may be present a few points mentioned by all the colligues on this list in a different way. I think the newbees and common (home/ office users ) is the main target? servers need not go on a priority because many if not all admins are these days aware of gnu/linux. it should be done but desktop needs priority. further more I think we stick to call it gnulinux instead of only gnu or only linux. we still use a lot of gnu toolchain even when we are using the gnome or kde or what ever desktop. and I think we must not expose the new user to this arguement else it will not speak good for the progress of free and open source software. one more point which time and time again comes from users is that "why would such a powerful, stable, virus free and all comprehencive system come for free along with all needed software?" this point needs some serious consideration and for those who base their business on free software it becomes even more important that people who could be possible clients realise that they must pay for the software. and when we talk about 4 freedoms, we also need to properly elaborate on the point that gnu/linux gives complete transparent environment for working. we know why it is secured and why virus free and if we are not programmers (dare not use the word hackares in front of common man), we can hire other programmers to get the system customised. also worth mentioning is the fact that when we read a non-free software license we read "this license gives permission to use not own " that is the bottom line. here you like all other users are non-exclusive owners of the software because software re-use and distribution is your birth right just like gaining knowledge. put a couple of case study examples. I can put my own live example when I desired that my client excepts the software to work on linux kernel so that he could get what he wanted. I think once people read the document half way through they probably get the idea of the power. it is then that above mentioned questions regarding cost, or freedom etc come in the customer's mind. remember there is a common psychology, "if it is cheep as in cost it will be cheep as in quality". this needs to be cleared out. regards. Krishnakant.