19 Aug
2007
19 Aug
'07
3:54 p.m.
On 8/19/07, Nishit Dave stargazer.dave@gmail.com wrote:
Just for the sake of argument, how different? Kindly expound in order to expostulate.
Web pages can effectively target only one sense (eyes) while a TV advert targets two (eyes and ears). Websites are paid for clicks and not views (I think they were once but advertisers quickly saw the loss in this) whereas TV adverts are billed by the air time.
Hence TV channels don't care (yet) if you change channels or not.
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Siddhesh Poyarekar
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